The NanoTek® "LaunchPad™" begins with a thinner wall in the LaunchPad™ (hitting) area using a new zirconium dominant aluminum alloy. An intermediate layer of compatible metal, six times thinner than a human hair, is bonded to, and becomes a part of, the aluminum in the LaunchPad™ area. Finally, a layer of the proprietary NanoMetal (a non-aluminum nano-crystalline metallic alloy), approximately the thickness of a human hair, is bonded to and becomes part of the intermediate layer to create an enhanced, single-wall structure.

The reduced grain size in our NanoMetal, approximately 25 atoms across, significantly increases the alloy's strength, hardness and stored elastic energy characteristics. Our NanoMetal is 2.5 times stronger and 3.5 times more elastically resilient than steel and is similarly stronger than titanium.

By combining the Nano-crystalline technology of the LaunchPad™ with the new aluminum alloy of the underlying shell, we can move the mass where it works best. The NanoTek® is not end-loaded like the RockeTech, nor balanced like the TechZilla. Instead it is "barrel-weighted" - a design which directly assists and improves player performance.

We created this bat with an independent hitting area design. Weight is taken out of both ends and, without thickening the thin barrel walls, is replaced in the LaunchPad™, adding mass behind the point of impact. When more mass is involved in the impact area, more kinetic energy is stored in the flexure of the barrel, and in turn, more kinetic energy is transferred to the ball. We believe ballplayers will hit their best with a bat that has its weight where the ball touches. You will swing faster with less effort because of the improved MOI of the barrel weighting. The thinner and more elastically resilient LaunchPad™ barrel flexes deeper and reflexes more efficiently to maximize the impact performance.

The NanoTek® features the patented LaunchPad™ technology – an inter-molecular improvement to the materials in the hitting area; a TruFlex™ end cap which only flexes where and when it is needed; and a thin handle and ergonomic knob to enhance proper swing mechanics.

This new technology, which includes improved design theory and new materials will feel and sound different than anything you've used before. And unlike composites, which start stiff, warm up until they get hot … then begin to fall apart, the all-metal NanoTek® comes out of its wrapper hot, and stays there.

Backed by Anderson's exclusive "Risk Free Demo" program … players throughout the country have 30 days to discover that the performance of the NanoTek® is everything they wanted in a bat!